7 Ways to Increase Email Marketing CTRs

7 Ways to Increase Email Marketing CTRs

7 Ways to Increase Email Marketing CTRs

Email is one of the easiest and most successful methods to engage with consumers. No matter who you’re writing to, you just have seconds to grab their attention in a crowded inbox.

That’s the rub. This article outlines a few tactics that help improve your email marketing without much technical understanding. Your overall Click Through Rate (CTR) may be poor, but simple changes may often help.

 

7 Ways to Increase Email Marketing CTRs

7 Ways to Increase Email Marketing CTRs

1. Opt-In

Setting up your marketing plan to get individuals to give you their emails is the first stage in lead creation. You may use a single or double opt-in. A single opt-in is just an email address submission without confirmation, whereas a double opt-in is a signup that includes a confirmation email. 7 Ways to Increase Email Marketing CTRs

A single opt-in is faster and more direct, but you risk building a list of bogus and inaccurate emails, wasting everyone’s time. Requiring a user to affirm their interest in joining your list will avoid this. It may also block spam. Create subscription forms and campaigns using tools like Optin Monster.

 

2. User Experience

Your own email is overflowing, right? Don’t you hate how full it appears to be each morning? You must presume that your personal experience is similar to that of your clients or consumers. Thus the importance of UX (user experience) in digital marketing. This implies you should always put yourself in your audience’s position and provide value rather than spamming their inbox. 7 Ways to Increase Email Marketing CTRs

 

3. The Subject Line

Due to the short attention span of today’s Internet users, subject lines and headlines are more important than ever. Personalized subject lines get 26% more opens. If you imagine yourself scrolling through your Facebook page, you know that clicking on one headline over another takes seconds. 7 Ways to Increase Email Marketing CTRs

Subject lines, like headlines, are the first things people look at when opening an email. This is the hook that will either get them to open or not. So it’s the first step in calculating CTR. Only two seconds to hook the reader. How do you? You convey value in a succinct manner. In around five words, you must target a pain area, pique curiosity, and evoke emotion.

The initial few seconds matter in terms of open rates. Doing this properly will also boost brand recognition. Here are some basic topic line ideas:

  • Create a buyer persona.
  • Create urgency – emphasize a limited-time deal.
  • Query – enquire
  • Be concise, particularly for mobiles.
  • Make them an irresistible offer (to be curious about)

7 Ways to Increase Email Marketing CTRs

4. Plan and Design

The first thing to keep in mind while dealing with emails is that mobile UX is still evolving. Having a mobile-friendly website and email is critical. The issue is that many email applications that claim to be mobile-friendly don’t work effectively on mobile devices because certain elements, like buttons, don’t adapt to the screen. 7 Ways to Increase Email Marketing CTRs

Also, try using bright, easy-to-see HTML buttons as your call to action. It’s as easy as calling attention to an offer, article, or sale. Play with the scale and positioning of these graphics in respect to the text. Any picture may capture someone’s attention or turn them off, so always have a few variants to evaluate.

 

5. Slicing

Generally, you can’t expect that a generic Email “blast” would be an efficient technique to reach every area of your audience. That’s why most email applications provide segmentation based on criteria like:

  • Demographics
  • Location
  • Age
  • Gender
  • subscribed
  • Interest group

It’s all about market segmentation. A MailChimp research found that segmented campaigns had a 14% greater open rate than non-segmented messages. It’s easy to focus on your most engaged followers, but you should also monitor your least engaged, including the unsubscribe rate. Unsubscribe rates range from 0.2-0.3 percent, depending on the sector. 7 Ways to Increase Email Marketing CTRs

 

6. Test in Novel Ways

Because there are so many variables, this is more of an art than a science. You’ll always need data to create and modify your plan, but there are several things to keep in mind.

First, position your offer. Is it atop? Bottom? A bold color? Is it relevant to an article? To advertise various things at different times, examine how many times you are sending the same email for the same deal. If you start with a smaller discount and don’t observe an increase in click-through rate, you may raise the discount in the following email. 7 Ways to Increase Email Marketing CTRs

You may also split your list in half and a/b test alternative subject lines, send at different times of day, use urgency indicators, be ambiguous in your subject lines, change your signoff technique, use statements instead of questions, and experiment with layout.

7 Ways to Increase Email Marketing CTRs

7. Make it actionable

A skilled content marketing strategist knows that a successful marketing campaign starts with a strong call to action (CTA) and a consistent user experience across all media. To this aim, you must put your CTA prominently in your emails. This might be a long-form sales page or a CTA included early in the email. It must also have action-oriented terminology and language. 7 Ways to Increase Email Marketing CTRs

Consider a CTA like a video demo, a discount, a “click for more” button, or a link to a fascinating article. The aim is to showcase the value for your consumers in a way that is simple to read. Give individuals an incentive to act practically as soon as they open the email, and they will.

In this blog we have provided information about 7 Ways to Increase Email Marketing CTRs

ALSO READ: A QUICK GUIDE TO EMAIL MARKETING METRICS

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