Best email marketing tools

Best email marketing tools

Best email marketing tools

Marketing trends and mediums change throughout time, as do consumer preferences. Email is one of the channels that has stayed more or less the same throughout time, despite the fact that certain fads come and go fast. Even among business-to-consumer and business-to-business marketers, email remains the most popular medium for content marketing. It is used by 87 percent of B2B marketers and 77 percent of B2C marketers to nurture their target audiences, respectively. Best email marketing tools

It may also assist you in amplifying the effectiveness of your other marketing platforms, such as social media. Having said that, email marketers continue to encounter a slew of obstacles in their attempts to increase sales via email marketing. One of the most difficult issues to overcome is the amount of time it takes to produce a professional-looking email from start. Marketers that do not have access to efficient solutions may find themselves spending a significant amount of time writing and sending out emails that are not very attractive. This reduces productivity while also decreasing the return on investment (ROI) from email marketing.

A large number of businesses accept this scenario since they are unwilling to invest in a solution that would make the process more efficient. Email marketing tools, on the other hand, do not have to be prohibitively costly. A large number of free email marketing solutions are available that may assist you in saving both time and money.

1. HubSpot Email Marketing

 

Recently, HubSpot, which is best known for its marketing automation platform, introduced an entirely new free email marketing solution that can handle a significant portion of a small company’ transactional email requirements.

HubSpot Email Marketing’s free edition may be used to send kickback emails in response to lead offers, thank you emails after purchases, or simply to promote existing initiatives. One of the most appealing aspects of HubSpot’s free email tool is how simple it is to use. The programme includes a convenient drag-and-drop visual editor, as well as pre-made templates that allow you to get up and running quickly and efficiently.

In addition to its natural connection with other HubSpot products, such as the free-forever CRM, what distinguishes HubSpot Email Marketing is the fact that it is completely customizable. Once you establish an account, you will have access to both tools, which will allow you to consolidate your contacts information and arrange it into lists, as well as monitor and analyse the performance of your emails.

2. The sender

 

Sender is one of the finest free email marketing solutions available on the market, and it includes features that guarantee deliverability. It enables you to generate visually appealing newsletters without the need for HTML expertise. Simply choose a design and add components such as pictures, videos, and text to make it your own. If you want to make an even greater impression, you may customise your newsletters for each individual receiver.
One of the primary reasons for Sender’s inclusion on our list is its comprehensive analytics functionality. It allows you to keep track of who has opened your emails and clicked on the links, as well as when they were opened. It also assists you in creating precise buyer profiles based on the activities of your subscribers, allowing you to improve your current email strategy and create appealing offers.

3. Sendinblue

 

Email marketing tools, as well as other capabilities such as customer relationship management and landing page development, are provided by Sendinblue, a marketing communication platform. Sendinblue’s email design features make it simple to produce a professional-looking email with its collection of over 70 design themes. Furthermore, all of these templates are responsive, and you can preview your results to verify that your design appears exactly as you intended on any screen format before committing to it.

4. Omnisend

 

Omnisend is a smart ecommerce marketing tool that allows you to manage all of your communication channels from a single location. Its free plan is limited to email only, but it is more than sufficient for supporting the email marketing activities of small and medium-sized enterprises. Using behavioural triggers, you can simply automate your email distribution while also scheduling your messages to coincide with your clients’ convenience.

You may use its extensive audience data to deliver more relevant email marketing communications to your target audience in the future. Create visually appealing newsletters by taking use of time-saving tools such as the Product Picker, which allows you to choose all of the items you wish to include in your email. You may also add scratch cards, discount coupon coupons, and gift boxes in your email to further improve the success of your campaign.

You may utilise tools like as A/B testing and segmented recipient lists after you have designed your email to eliminate the need for human effort and guesswork when it comes to optimising your campaigns and targeting your ideal audiences.

5. SendPulse

Even though SendPulse promotes itself as a multi-channel marketing platform, its email marketing function is by far the most often used. Hundreds of professionally-designed email templates are included, all of which may be customised with the use of a drag-and-drop editing interface. Users’ actions and event triggers, among other factors, may be used to configure these personalised emails to be sent out automatically at the appropriate time intervals, as needed.

 

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