How to find Low Competition Keywords
You have invested a significant amount of time and talent in creating a professional and functional website. You may then devote even more effort to crafting a social media strategy that is rich in content and that your prospective clients are certain to like. It seems that you have even read my earlier post here on Zapier and enhanced your Google My Business account; wow, that thing really sparkles now. How to find Low Competition Keywords
The question is, how can you get all of this beautiful marketing artwork in front of your prospective consumers’ eyes? Getting more organic search traffic is the common goal of every business owner, from SaaS CEOs and carpenters to hair stylists and bespoke slime makers: everyone wants more organic search traffic. How to find Low Competition Keywords
It took us years of stumbling before I figured out my favorite strategy: discovering low competition search phrases to use in our advertising (keywords that not many other businesses are going after). At MaxTour, we use these keywords to bring thousands of people to our website each month, despite the fact that SEO tools tell us they are of little importance.
To locate keywords, type them into the Google Search field.
Google is where I perform the most of my keyword research. That’s all, that’s all there is to it. It’s just myself and my laptop, with a Google Search bar in the corner.
The idea is to locate low-competition keywords that are related to the product or page I’m attempting to market at the time of writing this article. Once I’ve discovered them, I publish blog entries about them, with links back to the target pages on the target sites. As a result, we establish ourselves as subject matter experts and direct visitors away from our blog entries and onto our product landing pages. Win-win. How to find Low Competition Keywords
Here’s an illustration: During this quarter, we’re attempting to increase traffic to our Hoover Dam Tours category page. Thus, I began entering “are hoover dam tours” into the search field, and Google immediately filled in a few relevant results for me based on my query. As “Are Hoover Dam Tours Good?” seemed to be a fascinating question, I clicked on it.
Bam! It’s the first result that comes up in that search that I’m searching for precisely. This keyword has the potential to be a goldmine in terms of search traffic. Why? Due to the fact that it is a question that is being addressed by forums (think: TripAdvisor, Quora, Reddit, etc.). In most cases, forums are not fighting for first place in search results for a certain topic. Since we are the top search result, it’s safe to assume that no one else is actively competing with us for the coveted first page of Google search results. That magnificent treasure is right in front of you. Take advantage of it. How to find Low Competition Keywords
In addition, you can see that the title of the first search result for this search query is missing many terms, including the words “are” and “good.” That’s even better. That informs me that a title that perfectly matches the search word will have a very excellent chance of reaching to the top of the search results.
How to find Low Competition Keywords
To identify keywords, use the phrase “People Also Ask.”
The part titled “People Also Ask” (PAA) is the next section that I examine. These questions are Google’s way of informing you that, indeed, there is a significant amount of interest in these topics. How to find Low Competition Keywords
This should be a simple word to rank first for (and the answer is also a simple yes), so I’ll add it to my list of blog post topics. SEO benefits from this, and prospective consumers benefit from having their inquiries addressed. Everyone seemed to be content.
As a result of this method, I’ve discovered some incredible keywords—keywords that SEO tools claim have little or no search potential. For example, Semrush informed me that the phrase “why is circus circus so cheap” receives just ten searches per month on Google.
In accordance with my Google Search approach, we decided to publish a blog post using the same keyword as the title—and we’re now seeing an average of over 500 visits per month on that page. How to find Low Competition Keywords
More questions will surface in the People Also Ask section if you keep clicking on the final item in the list. A few more questions will appear as a result of your continued clicking. A few questions will become irrelevant to your subject after they have been asked a number of times. This is the point at which you may start anew with a new keyword and repeat the whole procedure. Furthermore, if you find yourself running out of ideas for keywords to start with again, the questions in People Also Ask may provide some inspiration as well. Take use of your Google Search keyword approach to its fullest extent. How to find Low Competition Keywords
To get the most out of this method, consider the following suggestions:
Forums should be pitted against one another. When examining keywords, looking for topics that are usually addressed by forums is a solid strategy. This strategy has proven to be really effective for us. How to find Low Competition Keywords
See whether there are any differences in the title tags. If you can get your title tag to perfectly match the search query, you should be able to push your low-competition keyword article into a prominent position on search results pages.
Don’t be concerned by the number of searches. Certain terms and queries may only generate a few clicks every month, while others may generate hundreds of thousands. When writing our pieces, we don’t consider search traffic; instead, we aim to reach as many people as possible by putting out as much (high-quality) information as we possibly can. With a large volume of content generation comes the possibility of discovering some keyword jewels. How to find Low Competition Keywords
Refresh the information on your website. Every year or so, we comb over our material and update it with any new information that we think would be of use to our readers. Refreshing the content (including revising the publication date) often results in a significant increase in the amount of traffic we get to the article, with a large portion of that traffic coming from Google Discover.
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