How to improve your SEO

Five Simple Ways to Boost Your Website’s Ranking (SEO)

Improve your search engine optimization (SEO) by following these recommendations and see your website climb to the top of search engine rankings. Below are some recommendations that will help you for

How to improve your SEO

how to improve your seo

  1. Publish Content That Is Both Relevant and Authoritative

The most important factor affecting your search engine results is high-quality, authoritative content, and there is no replacement for excellent content. Quality content produced with your intended user in mind boosts site traffic, which in turn raises your site’s authority and relevancy. Develop your online writing abilities and establish yourself as an expert on the subject you’re writing about.


Determine and optimize a unique keyword phrase for each authoritative content page on your website. Consider how your reader could find that page using search keywords such as:

master’s degree in engineering management online

What does the term “biomedical engineering” mean?

Education resources under title IX

capturing images of the northern lights

How can I submit my application for a scholarship?

When is the FAFSA application deadline?

How do engineering and engineering technology differ?

Numerous Key Word Phrases

It is very difficult for a single site to obtain search engine ranks for numerous keyword phrases – unless the keywords are really similar. A single page may have the potential to rank for both “biomedical engineering jobs” and “biomedical engineering careers.” It is improbable that a single page could rank for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting processes.”

If you want your website to rank for numerous keyword phrases, you must create a distinct page for each keyword phrase.

Inserting Keywords

Once you’ve selected a keyword phrase for a particular page, consider the following:

Is it permissible to use a portion or all of the keyword phrase in the page URL (through keyword folders)?

Is it permissible to include a portion or the whole of the keyword phrase in the page title?

Is it permissible to utilize a portion or the whole of the keyword phrase in page headers and subheadings?

Yes, you can enhance your search engine rating by answering yes to these questions. Maintain a natural and user-friendly tone, though. For example, you do not want the term “engineering” to appear three or more times in the URL, nor do you want the phrase Northern Lights to appear twice in the page title and in each header. Readability and usability continue to take precedence above search engine optimization.


Apart from the URL, title, and headers of the page, content has the most impact on search engine results. Repeat your keyword phrase many times across the page—once or twice in the opening and closing paragraphs, and two to four more times in the body text. Assume authority. Link to important sources and extra information strategically—both inside your organization’s main website and to other helpful websites.

Don’t forget to emphasise these keyword phrases using bold, italics, header tags (particularly an H1), and other emphasis tags—but not excessively. You want your language and writing style to be as natural as possible. Never compromise on the quality of your content for the sake of SEO. The greatest sites are those that are created with the user in mind, not the search engine.

  1. Maintain Consistent Content Updates

You’ve undoubtedly noticed how passionate we are about content. Search engines do the same thing. Regularly updated material is regarded as one of the greatest indications of a site’s relevance, so ensure that it remains current. Conduct periodic audits of your material (semesterly, for example) and make necessary changes. This recommendations helps you to improve your SEO


Additionally, adding extra material to your departmental news blog that is keyword-rich may help improve your search engine results. Even shorter blog articles may be used to inform readers on the particular subjects you’re addressing. When necessary, interlink your relevant CMS pages and blog posts to provide the reader with a clearer image or more information on the subject.

  1. Metainformation

When creating your website, each page has a gap between the head> tags for the purpose of including metadata, or information about the page’s contents. If you have a CMS site that was created by the UMC web team, this data will have been pre-populated for you. However, it is critical that you evaluate and update information on a regular basis as your site evolves.

Metadata for the title

The title metadata defines the page titles that appear at the top of a browser window and as the headline in search engine results. This is the most critical piece of info on your page. For individuals who have a content management system (CMS) website, the web team has created an automatic system that generates meta titles for each page depending on the page title. This emphasises the critical importance of having well-thought-out page names that are dense with keyword words.

Metadata Description

The description metadata field contains the textual description that a browser may use to provide results for your page search. Consider it your website’s window display—a succinct and visually attractive explanation of what is housed inside, with the aim of enticing visitors to enter. Typically, a decent meta description will include two complete phrases. While search engines may not always make use of your meta description, it is critical to provide them with the opportunity.

Metadata on Keywords

Metadata about keywords is rarely, if ever, utilized to calculate search engine rankings. However, because you should already be familiar with your keyword phrases, it is unnecessary to provide them in your keyword information. You should include a range of phrases. As a general guideline, limit it to about 3-7 sentences, each of which has 1-4 words. “Computer science degree” is an excellent example.

How to improve your SEO

  1. Maintain a link-worthy website

A content-rich, authoritative, impartial webpage that assists visitors in learning more about their interests is more likely to gain connections from other websites, which enhances your search engine optimization. Maintaining a link-worthy website will improve your SEO.

Incorporating relevant links into your writing has the potential to enhance your authority and credibility. As an alternative to utilizing “click here” links, try writing the name of the location in full. In contrast to “Click here,” which has no search engine value beyond the URL that is linked to it, “Michigan Tech Enterprise Program” is keyword-rich and will improve the search engine rankings of both your own website and the linked page. Whenever you link keywords together, provide descriptive links as well. This not only helps with search engine optimization, but it also adds value to your readers, particularly those who have visual impairments or who use screen readers.

  1. Make use of different tags to your advantage.

Always utilize alt tags, also known as alternative text descriptions, to provide more information about your image and video assets. Because they let search engines to discover your website, they are especially important for users of text-only browsers or screen readers.

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