How to Increase your LinkedIn Audience
Why You Should Increase Your LinkedIn Followers
LinkedIn’s readership is worth noting, with over 700 million users and a concentration on companies. When utilised properly, it’s an excellent platform for connecting with business experts and influencers from all around the world. How to Increase your LinkedIn Audience
In comparison to other social media sites, LinkedIn is three times more successful in generating leads than Facebook and Twitter. Additionally, LinkedIn accounts for roughly 50% of social traffic to B2B websites.
Therefore, if one of your marketing objectives is to boost leads and sales, LinkedIn is a good place to begin. However, this is true only if you have a website. You’ll need a professional website if you’re serious about expanding your company or personal brand. Thus, you’ll have a destination for all of the traffic and attention generated on LinkedIn. And, even better, that traffic may be converted into leads and prospective consumers. How to Increase your LinkedIn Audience
While there are other methods for developing a website, the most popular is WordPress. Not only is the platform free, but it also includes hundreds of WordPress plugins that enable you to customize your website’s functionality.
How to Increase your LinkedIn Audience
1. Host a LinkedIn Give-Away
Running a giveaway contest is one of the most efficient strategies to grow your LinkedIn contacts. Giveaways are a well-liked method of generating excitement online.
People like the opportunity to win something, and with good giveaway advertising strategies, you can make your offer go viral online. The most straightforward approach to hold a LinkedIn giveaway is on your company or personal website. Thus, you can both increase your LinkedIn following and provide highly targeted traffic to your website. How to Increase your LinkedIn Audience
2. Optimize Your LinkedIn Profile for Search Engine Optimization
Are you aware that your LinkedIn profile and business page appear in search engine results? That is true! If your LinkedIn page is optimized for search engine results, visitors looking for keywords connected to your company will reach your page.
To make it simpler for search engines to locate you, use keywords in your profile that you know people use to find your brand. These words and phrases should be used in your slogan, about section, and any other corporate facts.
Your website undoubtedly contains a good deal of information about your firm. Therefore, post the URL of your website on your LinkedIn profile to increase visitors to your site.
3. Inviting Employees to Join Your Page
Another simple strategy to increase your LinkedIn followers is to include your team members. Solicit workers and colleagues to join you on LinkedIn and share your profile with their contacts. How to Increase your LinkedIn Audience
This is a critical stage for newly created LinkedIn pages, as it aids in the rapid growth of your page. When team members and coworkers tag your page in updates and spread the word about the advantages of following you, you get a much-needed boost.
4. Include a LinkedIn Subscribe Button on Your Website
There are various things you can do on your website to increase the number of people who follow you on LinkedIn. The most apparent addition would be to include a LinkedIn follow button. There are various methods to do this using a social media plugin in WordPress. How to Increase your LinkedIn Audience
Adding social network icons to your WordPress sidebar, menu, or even footer section is the simplest approach. When someone clicks on your LinkedIn symbol, they are sent directly to your profile, where they may follow you.
5. Make It Simple for Your Content to Be Shared on LinkedIn
Following the addition of a LinkedIn follow button to your website, it’s a good idea to include social media sharing buttons. How to Increase your LinkedIn Audience
Including share buttons on your website enables people to easily share your material on LinkedIn. This enhances the likelihood that your material will be seen by those who do not currently follow you. And as a consequence, they may decide to follow you on LinkedIn for more updates.
6. Promote Your LinkedIn Profile Through Website Popups
Another technique to increase your LinkedIn profile’s exposure is to include popups into your website. They’re an excellent technique to grab people’s attention and available in a variety of forms.
7. Maintain Consistent Content on LinkedIn
Apart from including LinkedIn links in your signature and on your website, it’s critical to maintain a consistent stream of high-quality material.
Regularly updating your LinkedIn profile will increase your page’s exposure in people’s news feeds. Additionally, publishing material at least weekly may almost quadruple your engagement. This may result in a rise in organic reach and an increase in the attraction of your followers.
8. Distribute High-Quality Visual Content
As previously said, visual material may help bring diversity and engagement to your posts.
Videos, in particular, stand out in the LinkedIn stream and may help your company get greater traction. They’re more suitable for mobile users and may generate up to three times the engagement of text postings. How to Increase your LinkedIn Audience
Other types of visual material, such as picture collages and infographics, also generate a great deal of interaction. Additionally, they are very shareable, increasing their visibility to individuals who do not yet follow you.
9. Include Appropriate Hashtags in Your Posts
When uploading updates on LinkedIn, it’s a good idea to include relevant hashtags. By include between three and five hashtags, you may connect with new groups that are relevant to your company.
Additionally, under the Communities Hashtags panel, you may attach your LinkedIn Page with relevant hashtags. Here, you may subscribe to a feed and respond to or comment on discussions, so exposing your brand name to new, like-minded audiences.
In this blog we have provided information about How to Increase your LinkedIn Audience