Marketing Strategy of Zomato
“Foodiebay” or “Zomato” as it is now known, was a Delhi-based firm started in July 2008 and is now located in Gurgaon. Foodiebay.com, which began as a food review website featuring menus from prominent eateries in the area and evolved into India’s top meal delivery service, has surely had a fantastic run!. Marketing Strategy of Zomato
Did you know that Deepinder Goyal and Pankaj Chaddah were working at Bain & Company in Delhi when they saw a lengthy lineup of workers waiting to order food and came up with the concept for Foodiebay, which subsequently evolved into Zomato? Marketing Strategy of Zomato
To learn more about Zomato’s origins, including its name, logo, slogan, investors, revenue, and acquisitions, you may follow Zomato – Delivering Delicious Happiness to Your Doorsteps!
Zomato’s Marketing Strategy
Zomato undoubtedly has a great marketing plan behind it, as seen by the brand’s dominance in the prosperous home.
When we examine the traffic statistics from various sources and channels, we see that Zomato derives the majority of its traffic directly from its searches and directly, accounting for 66.41 percent and 31.36 percent of total traffic, respectively, when compared to referrals, social media or other paid marketing campaigns and other sources. Marketing Strategy of Zomato
Zomato has a hybrid marketing approach that has been effective in retaining traffic and consequently increasing revenue. The brand has long been known for its inventiveness and adaptability.
Though it was one of the first businesses to launch a meal delivery service, competitors quickly flooded the market, and Zomato wanted to guarantee they kept up in the long term. This was accomplished via a unique combination of new ideas, inexpensive goods and services, and acquisitions. Marketing Strategy of Zomato. Marketing Strategy of Zomato
Additionally, the organization has always believed in hard effort, which was evident from the start. Indeed, Deepinder Goyal, one of the co-founders, said in one of his interviews that if anything does not work out as intended, the Zomato core team is always prepared to take it up and redo it with the required revisions. This kind of commitment is always rewarded!
Zomato’s SEO Strategy
There is no substitute for SEO, and Zomato makes the most of it. As previously stated, the majority of its traffic (more than 66 percent) originates from internet searches. Around 99.44 percent of organic traffic originates from Zomato, with the remainder coming from sponsored marketing activities. This demonstrates that Zomato is fuelled by an impenetrable SEO approach in addition to working diligently to maintain the brand above Google’s organic SERP rankings. Marketing Strategy of Zomato
You’re probably interested in knowing about Zomato’s SEO approach, aren’t you?
The following are some crucial insights into Zomato’s SEO strategy:
Zomato’s SEO strategy includes over 900,000 keywords. Targeting these many keywords and naturally improving them has always a competitive advantage in SEO, which is why it has achieved a dominating position in search results. Marketing Strategy of Zomato
Zomato has a massive database of food and restaurants, which is a benefit for their SEO. Everything, from the names of the restaurants to the names of the dishes, locations, and more, is a term that helps the brand’s SEO. Even phrases such as “restaurants near me,” “bars to eat in,” and so forth work as effective long-tail keywords for the business.
Zomato now lists approximately 6.5K eateries, each of which has its own page that is updated on a regular basis. This brings Zomato’s overall page count to over 54 million, which offers a lot of benefits for the website’s SEO. We are all aware that the more pages a website has, the greater its authority and the greater its chances of achieving critical search engine rankings. Marketing Strategy of Zomato
Zomato increases its domain authority through obtaining backlinks from a large number of websites, including those with high authority, such as those with.gov and.edu domains. The website presently has backlinks from over 13 million sites with a high authority.
As is often known, the most effective SEO approach is to link to particular URLs associated with the keywords. This enables search engines to detect our web pages and provide relevant search results to visitors, while also passively improving the keyword rankings. Marketing Strategy of Zomato
The same problem occurs with Zomato, but on a greater scale, as the company seeks to connect to an overwhelming amount of keywords and key phrases through their URLs.
Zomato’s Social Media Strategy
Zomato’s target consumers are often between the ages of 18 and 35, making it critical for the company to invest heavily in social media marketing. Zomato makes an additional effort to remain connected by developing distinctive social media advertising and other engaging postings. Marketing Strategy of Zomato
Because the majority of our social media platforms are still replete with memes, if not with anything else, Zomato has effectively used the meme marketing technique to its advantage.
Zomato places such a high premium on its memes that it even mentions in its profile, “Meme page…occasionally uploading brand postings due to business team pressure.”
Campaigns of Paid Advertising
While paid advertising is a transient marketing technique that a business may choose, it plays a critical role in maintaining engagement. Paid advertising combined with organic optimization greatly enhances a brand’s search results, and Zomato never fails to do so!. Marketing Strategy of Zomato
The meal delivery behemoth uses Google advertisements to target particular clients, which are shown alongside its organic results, enabling the business to target a broad variety of keywords that would have been impossible otherwise.
Zomato’s Email Marketing Strategy
Because we are all linked through email, email marketing strategy is a critical component of a company’s marketing strategy. Zomato understands how to make the most use of this powerful instrument.
Numerous organizations make attempts to use email marketing methods to their advantage, but only a select handful emerge with as clever and captivating email marketing strategies as Zomato. To retain brand loyalty, Zomato use a combination of intriguing one-liners for the themes and an appropriate call to action at the conclusion. Marketing Strategy of Zomato
Zomato recently ran an email marketing campaign centred on Mirzapur season 2, one of the most popular Amazon Prime Video shows, in order to capitalize on the series’ popularity.
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