Scope of Digital Marketing

Scope of digital marketing


Scope of digital marketing

It is possible that reading this blog may give you a better understanding of the digital marketing landscape in India. You may learn about the growth, future, nature, work scope, and many other aspects of digital marketing in India, as well as delve further into the subject matter. But, before we get into the necessity and breadth of digital marketing in India, let’s have a look at the significance of digital marketing and why businesses use it. Scope of digital marketing

Digital marketing is a marketing activity that involves promoting products and services via the use of digital platforms. And these days, virtually everyone has access to the internet. Due to widespread availability of low-cost data and low-cost cellphones, the number of individuals who have access to the internet has grown by orders of magnitude all over the world.

As a result, connecting the dots, if businesses want to connect with their customers, they must

  • Customers that are potentially interested on a worldwide scale
  • Engage in a dialogue with them
  • Increase your company’s brand recognition.
  • Sell and advertise products/services at a reasonable price to attract customers.
  • Increase your return on investment.

Digital Marketing is Increasing in Popularity –

Scope of digital marketing

The reach of digital marketing has expanded dramatically in the years 2020 and 2021. When we think of the most important indications of marketing success, the first thing that comes to mind is the number of individuals who have been contacted via marketing efforts. There has been a significant increase in the number of people who use the internet. When it comes to internet users, India is the second most populous country in the world after the United States.

Indian internet users will have increased to almost 666 million by 2023, representing a 12% increase from the current level. As a result, this implies that a greater proportion of individuals are changing their behaviour online, and it makes perfect sense to begin promoting online.

As a result of the large number of individuals that are online, we have seen a rise in the consumption of data. Prior to December 2020, the typical user used about 500MB to 1GB of monthly 4G data, while the average user is expected to consume approximately 13.5GB of monthly 4G data in December 2019. This figure rose by another 20% as an increasing number of individuals began subscribing to different platforms for video consumption, as well as other Internet-dependent activities.

One of the most important effects of covid-19 has been the phenomenal development of over-the-top (OTT) platforms, which has led in India being one of the fastest-growing marketplaces in the world. The restriction increased the consumption of material on OTT platforms by 181 billion minutes in the past 365 days, and it is already almost 204 billion minutes!

Furthermore, it was shocking to learn that the monthly search volume for ‘digital marketing courses’ was nearly 60,500 in the month of May 2019, and that it continued to grow at an incredible rate of 49.5 percent, resulting in 90,500 searches for it in May 2020, right when the pandemic was at its height. Moreover, the number of searches continues to rise even while you read this blog post.

This demonstrates that individuals are becoming more aware of the significance of digital marketing and are expressing an interest in pursuing a profession or acquiring expertise in this area.

According to Dentsu Aegis Network, the entire advertising business in India was valued at INR 68,475 crores in 2019, and it is expected to grow to INR 75,952 crores by the end of 2020, according to the same source. That is a staggering 10.9 percent annual growth rate. This further demonstrates that even throughout the epidemic, there was a rise in the amount of money that was channeled into advertising, particularly via digital media.

Companies are placing such a high value on digital marketing that some of the world’s largest corporations are reorganising their marketing budgets in order to move their emphasis to digital.


The Future of Digital Marketing: What It Can Do

As previously said, the rise of digital marketing has been very remarkable, and the statistics indicate that the growth will continue on an upward trajectory in the foreseeable future. To put it another way, the future of digital marketing seems to be safe and bright.

There will be an increasing number of possibilities, and being creative, inventive, and up to date with the newest trends should be the guiding concept for any digital marketer going forward.

The exponential expansion that we have seen on the Internet over the years, particularly with the introduction of covid, is here to stay. People are becoming used to the new normal and are becoming more comfortable with doing business online, whether it is for shopping, buying food or medications, or even conducting financial operations.

As a result, digital marketing is very necessary in order to meet the newly developed expectations of customers.

Another essential factor to consider is that the future generation will be a part of the already-digital world and will be used to everything being accessible through the internet and mobile devices. Companies must start making digital marketing efforts now in order to be ready to offer to these future customers.

An key lesson from all of this is that jobs in digital marketing have a bright future ahead of them, and if you have an interest in digital marketing, now is the time to take advantage of this unique opportunity.


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