VI ties up with Hungama Music
Vi (previously Vodafone Idea) announced on Monday a collaboration with Hungama Music to establish a music streaming service via the Vi app, which would be available to all users. According to the agreement, Vi prepaid and postpaid customers will get a free six-month membership to Hungama Premium, which will provide ad-free music material in 20 languages and across genres from Hungama’s extensive music catalogue of songs. Vi customers will also have the opportunity to attend 52 live digital concerts that will be broadcast on the Vi app. Earlier this year, the telecom revealed intentions to provide a music streaming service to its customers. VI ties up with Hungama Music
Via the partnership, Vi users will have access to songs as well as limitless downloads of music from infinite playlists, podcasts, and music videos through the Hungama Music app, which will be available through the Vi app. Subscribers to the Vi network, both prepaid and postpaid, will be able to establish callertunes while listening to their favorite music while on the phone. VI ties up with Hungama Music
“Through our partnership with Hungama, Vi customers will have access to a large reservoir of different music across genres and in their chosen language,” said Avneesh Khosla, Vi’s chief marketing officer, in a joint statement produced by the companies.
Vi app customers will be able to attend 52 live digital concerts every year for a modest subscription, in addition to streaming music from Hungama Music via the app. The operator, on the other hand, has not yet disclosed the actual cost of attending the performances. VI ties up with Hungama Music
VI ties up with Hungama Music
Our team is ecstatic to be a part of Vi’s musical adventure, which now includes more than 250 million consumers. As a result of our partnership with Vi, we were able to launch a first of its kind Pay Per View service model in India’s expanding Premium Video On Demand (PVOD) industry earlier this year,” said Neeraj Roy, Founder of Hungama Digital Media, in a statement.
Vi MD and CEO Ravinder Takkar said in August that the company was planning to develop a music streaming service for its consumers. Immediately after that announcement, Vi launched a new Vi app, which includes the previously released Vi Movies & TV app and also serves as an online video on demand (OVD) platform.
Vodafone Idea (Vi) has teamed with Hungama Music to establish a music streaming service, with the goal of increasing digital adoption and monetisation in the process. Vi has announced that it would provide its clients with a complimentary six-month premium membership to Hungama Music at no additional cost. VI ties up with Hungama Music
Chief marketing officer Avneesh Khosla of Vi believes that there is a significant potential in this market area. The number of subscribers utilising a music streaming service in the nation is around 250 million, despite the fact that there are 600 million smart phone users in the country now.
Vi intends to increase the percentage of customers that generate high average income as a result of this service as it grows. Vi would investigate monetization alternatives from the streaming service, according to Khosla, who did not provide a time range.
“Vi is dedicated to collaborating with partners from a variety of industries in order to give customers with distinctive and appealing digital services that meet their specific requirements and preferences. As this agenda gathers speed and size, we can expect to see a significant increase in the number of new projects launched in the near future “Khosla made the statement. VI ties up with Hungama Music
Earlier this week, Vi (formerly known as Vodafone Thought) announced a collaboration with Hungama Music to establish a music streaming service via the specialised Vi mobile application. With this partnership, customers who subscribe to Hungama Premium (ad-free music content in 20 languages and across genres) will receive six months of free service. Hungama Premium is a subscription service that provides ad-free music content in 20 languages and across genres from Hungama’s library of songs. Vi customers may even be able to participate in 52 live digital concert events that will be broadcast on the Vi app. Recently, the telecom announced intentions to offer a music streaming service for its users, which was announced some months prior to this current news.
Via the partnership, Vi subscribers will have access to songs as well as limitless downloads from an unlimited number of playlists, podcasts, and music videos through the Hungama Music app, which will be available through the Vi app. Subscribers of the Vi network, both pay as you go and postpaid, may also be able to set callertunes while listening to their favourite music on their phones. VI ties up with Hungama Music
“Our connection with Hungama will allow Vi users to have access to a rich collection of varied music, across genres and in their preferred language,” said Avneesh Khosla, Vi’s chief marketing officer, in a prepared joint statement.
In addition to music streaming through Hungama Music, the Vi app will provide customers with access to 52 live digital musical events every year for a small fee, which will be added to their monthly subscription. Despite this, the operator is under no obligation to reveal the specific costs associated with attending the musical events. VI ties up with Hungama Music
“We’re thrilled to be a part of Vi’s musical journey, which has a potential audience of more than 250 million people.” Earlier this year, as a result of our partnership with Vi, we were able to establish a first-of-its-kind Pay Per View service model in India’s rapidly growing Premium Video On Demand (PVOD) industry,” commented Neeraj Roy, Founder, Hungama Digital Media, in a press release.
Vi’s MD and CEO, Ravinder Takkar, announced intentions to create a music streaming service for the company’s customers back in August. That news was followed by the launch of the brand new Vi app, which merges the earlier Vi Films & TV app and also serves as an over-the-top (OTT) platform for streaming content. VI ties up with Hungama Music
The partnership with Hungama Music will allow Vi to compete against Airtel and Jio in the music streaming market. Unlike the former, which relies on Wynk Music as its native music streaming service, the latter relies on JioSaavn to attract customers by offering a large music collection.
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