Why Email Marketing is Important for Business

As new digital marketing tactics grow, the issue of “is email marketing still important?” arises.

Answer: yes. In addition to reaching and connecting with your target audience, email marketing may help you grow revenue at a low cost. Email marketing solutions, like other platforms and media, have evolved to make reaching consumers simpler than ever. Why Email Marketing is Important for Business

Why Email Marketing is Important for Business

Here are my top 9 reasons why email marketing is vital for your business:

1. Engage your audience

Emails may enlighten your consumers. Consumers may check their email whenever they want. It may make them feel special. “Hi, you’re on our thoughts, here’s a fantastic offer!” or “An update on recent events.” Those who have joined up for your email list have agreed to receive these messages. So they will love these emails (if you offer them something worth reading) and it will increase consumer engagement.

2. Real-time client service

According to Litmus, 54% of emails were opened on a phone. This is vital while developing any marketing strategy. Consumers increasingly use mobile devices to access email, media, and information. Also, well-designed emails convert better on mobile than any other media. Hit ’em fast!

3. Emails engage people

Email has been used for communication for over 40 years. Email has quickly become one of our preferred methods of communication. We’ve all been taught to respond to emails in some way. Whether to comment, forward, go through to another embedded link, delete, purchase something, or join up. We usually respond to emails. Knowing this, you may utilise email to drive traffic to your website, or to contact you. Email marketing accounted for nearly 25% of revenues last year. Why Email Marketing is Important for Business

4. Email marketing is trackable

Most email marketing platforms allow you to monitor the results of your email campaigns. You may monitor delivery, bounce, unsubscribe, click-through, and open rates. This helps you see how your email campaigns are doing and which ones to adjust or eliminate. These measurements are important. Why Email Marketing is Important for Business

They are vital to your whole internet marketing approach. Aiming for “optimal” statistics varies depending on your sector and target audience. If your clients desire daily emails, you better provide them. Sending too many emails to those who just want one per week can raise unsubscribe rates. It’s all about understanding your audience and giving them value.

5. It’s cheap

We realize you were expecting us to address this. You can reach many customers for pennies each message. Email marketing has such a cheap cost per (potential) conversion that I’m surprised more companies don’t use it.

SendGrid’s Platinum Marketing Email service costs $0.0006 cents each message. You may send up to 12,000 emails every month for free. Their monthly plans for enterprises with up to 600,000 subscribers and high volume sender plans for those with more than that. Vertical Response, for example, provides free email marketing up to 4,000 emails per month and 1,000 contacts. You may also subscribe for greater volume senders. Why Email Marketing is Important for Business

With such a high ROI, it makes sense to pay someone to handle these efforts. According to Shout It Out Designs, keeping a 15,000 email database would take 152 hours per year. Included in this are email writing (drafting), responding issues about offers (missing discounts, etc.) and database management (adding/deleting users, updating information).

6. Targeted messaging

Let’s now discuss the necessity of email marketing for lead nurturing – also known as email lead marketing. Your prospective consumers are at various phases of the purchase cycle. Some may be considering, others researching and comparing, and yet others ready to buy. Creating buyer personas may help you decide each step’s content.

Businesses may better target these clients by segmenting them into email marketing lists. The correct content may advance customers to the next step of the purchase cycle. It’s all about moving these prospects through your sales funnel as effectively as feasible. Why Email Marketing is Important for Business

7. Improve brand awareness

No, social media isn’t the sole tool for building brand exposure. Having a client or prospect’s email address signifies they’ve shown interest in your company. By being top-of-mind, email marketing may raise interest and brand exposure. Why Email Marketing is Important for Business

This does not imply four daily emails to each consumer. That’ll make your consumers detest you… Instead, consider email marketing that emphasizes your community involvement. Too many organizations focus on email marketing and disregard the importance of brand recognition. This prevents them from gaining client confidence and personalizing their brand.

8. It’s timely.

Yes, if done correctly, email marketing may help you sell your items. Use any consumer data and information you can. Encouraging clients to return is significantly more beneficial than merely offering them a menu. Why Email Marketing is Important for Business

This email marketing technique may also advertise seasonal deals such as Christmas sales or yearly sales. Create urgency for every offer — clients are more inclined to buy when a bargain is about to expire.

9. Everyone utilizes email

According to Hubspot, 91% of customers use email. That alone should entice you to try it. Unless your sector is the remaining 9% (hint: it isn’t), email is a fantastic way to contact clients. You may send them emails with discounts, deals, new goods, and more. Encourage consumers to distribute deals as much as possible. Remember branding? Why Email Marketing is Important for Business

Email is the most popular means of communication for 73 percent of organizations in the B2B world.

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